If you’re involved in competitive bids, you’ll know your marketplace is changing.


The bid process is turning more complex
and quantitative, with scorecards and portals replacing presentations and relationships becoming virtual. So you need to communicate your compelling reason to buy through a multitude of channels to a more diverse range of stakeholders.


We use a combination bid support activities that communicate both the rational and emotional reasons for buying from you. Underpinned by a proven process based on thousands of successful bids and £billions of profitable business.

Thread – a marketing communications agency – and Shipley – a global business winning specialist – have jointly developed this approach to winning business in this new environment


Our Bid Consultants, Bid Managers, Bid Writers and Bid Reviewers, will enhance the way you approach and bid for business, radically improving your win rate. 

We have worked with 43 if the top 50  Fortune companies
We collectively support over 180 major proposal efforts every year and win more than eight bids in ten.
Over 85 per cent of business is either repeat business or referrals from existing clients.
We have trained over 30,000 people worldwide to win more business