THREAD GROUP

MARKETING

TECHNOLOGY

 

 

RATIONAL

Is this the right partner for us?

We’ll help you to develop succinct, customer-focused proposals that demonstrate your understanding of your customer’s vision and issues.

 

Do they understand our business issues and what we’re trying to achieve?
We’ll help you develop compelling value propositions that articulate the reasons for selecting you as preferred provider.

 

 

Can I justify selecting them over the competition?

We’ll ensure that you send compelling messages around the key strengths of both your organisation and your proposition, using proven proposal emphasis tools and techniques.

 

 

Can they walk the talk?

We’ll help you back up capability claims with relevant metrics and empirical evidence. 

EMOTIONAL

Is this an organisation I can trust?

We’ll help you build that trust way before the bid drops. So your audience is already seeing you as the preferred supplier.

 

Do I fully understand their proposition?

We’ll translate your features into benefits. And help you create compelling and memorable messages that are easily articulated by your audience.

 

What’s my personal exposure if I award them the contract?

We’ll help you position yourself as the supplier most likely to deliver its promise.

WE TACKLE BOTH SIDES OF THE DECISION-MAKING PROCESS 

HEART

Research and Intelligence

01

Key
messaging

03

Customer Engagement
 

05

Account Based Marketing

07

Proposal
design 

09

Presentation & preperation

11

Capture
planning

02

Bid
Strategy

04

Bid
Management

06

Bid
writing 

08

Bid review
and evaluation

10

MIND