TRANSFORMATION
WE TACKLE BOTH SIDES OF THE
DECISION-MAKING PROCESS
RATIONAL
Is this the right partner for us?
We’ll help you to develop succinct, customer-focused proposals that demonstrate your understanding of your customer’s vision and issues.
Do they understand our business issues and what we’re trying to achieve?
We’ll help you develop compelling value propositions that articulate the reasons for selecting you as preferred provider.
Can I justify selecting them over the competition?
We’ll ensure that you send compelling messages around the key strengths of both your organisation and your proposition, using proven proposal emphasis tools and techniques.
Can they walk the talk?
We’ll help you back up capability claims with relevant metrics and empirical evidence.
EMOTIONAL
Is this an organisation I can trust?
We’ll help you build that trust way before the bid drops. So your audience is already seeing you as the preferred supplier.
Do I fully understand their proposition?
We’ll translate your features into benefits. And help you create compelling and memorable messages that are easily articulated by your audience.
What’s my personal exposure if I award them the contract?
We’ll help you position yourself as the supplier most likely to deliver its promise.
HEART
Research and Intelligence
01
Key
Messaging
03
Customer Engagement
05
Account Based Marketing
07
Proposal
Design
09
Presentation & Preparation
11
Capture
Planning
02
Bid
Strategy
04
Bid
Management
06
Bid
Writing
08
Bid Review
and Evaluation
10