WINNING BIDS IN A NEW LANDSCAPE - PART 1
If you win business via competitive bids, you’ll know that the bidding landscape and process is changing. I could reel off a bunch of...
TRANSFORMATION
DO YOU KNOW YOUR ROI?
Business to Business (B2B) marketers have dedicated more and more of their marketing time and budget to social media marketing over the...
VALUE PROPOSITIONS THAT CAPTURE THE HEART AND MINDS OF YOUR TARGET AUDIENCE
Many companies simply don’t have a clear idea of what their value proposition really is, let alone how to create one that captivates...
HOW TO HOOK A READER
The most important part of any sales copy is undoubtedly the start. It is where you hook your reader in, plant some keywords for SEO, and...
7 TOP WEB COPYWRITING TIPS FOR BUSINESS OWNERS
Whatever you are using your web copy for, the difference of a few words can often make the difference of hundreds of percent in response...
TIPS FROM A COPYWRITER: KEYWORDS
In terms of content, keywords are the essential ingredient in any web copy, from websites to blogs. Keywords help prove to search engines...