If you win business via competitive bids, you’ll know that the bidding landscape and process is changing. I could reel off a bunch of...

Business to Business (B2B) marketers have dedicated more and more of their marketing time and budget to social media marketing over the...

Many companies simply don’t have a clear idea of what their value proposition really is, let alone how to create one that captivates...

The most important part of any sales copy is undoubtedly the start. It is where you hook your reader in, plant some keywords for SEO, and...

Whatever you are using your web copy for, the difference of a few words can often make the difference of hundreds of percent in response...

In terms of content, keywords are the essential ingredient in any web copy, from websites to blogs. Keywords help prove to search engines...