The most important part of any sales copy is undoubtedly the start. It is where you hook your reader in, plant some keywords for SEO, and...

Whatever you are using your web copy for, the difference of a few words can often make the difference of hundreds of percent in response...

In terms of content, keywords are the essential ingredient in any web copy, from websites to blogs. Keywords help prove to search engines...

There exists a rather fascinating little book, written by the neurologist Oliver Sacks, called The Man Who Mistook His Wife For a Hat....

Take it from us – ghost writers are often the true authors of many companies’ blogs and social media pages, and not the business owners...

Too many businesses fail to include a call to action when writing copy that’s intended to sell, either because they are unaware how...