HOW TO HOOK A READERThe most important part of any sales copy is undoubtedly the start. It is where you hook your reader in, plant some keywords for SEO, and...
7 TOP WEB COPYWRITING TIPS FOR BUSINESS OWNERSWhatever you are using your web copy for, the difference of a few words can often make the difference of hundreds of percent in response...
TIPS FROM A COPYWRITER: KEYWORDSIn terms of content, keywords are the essential ingredient in any web copy, from websites to blogs. Keywords help prove to search engines...
THE MAN WHO MISTOOK HIS BRAND FOR A HATThere exists a rather fascinating little book, written by the neurologist Oliver Sacks, called The Man Who Mistook His Wife For a Hat....
SOCIAL GHOST WRITERS – FRAUDULENT ACTIVITY, OR VALUABLE SERVICE?Take it from us – ghost writers are often the true authors of many companies’ blogs and social media pages, and not the business owners...
ADVICE FROM A DIRECT RESPONSE COPYWRITER: CALLS TO ACTIONToo many businesses fail to include a call to action when writing copy that’s intended to sell, either because they are unaware how...