HOW TO HOOK A READER
The most important part of any sales copy is undoubtedly the start. It is where you hook your reader in, plant some keywords for SEO, and...
TRANSFORMATION
7 TOP WEB COPYWRITING TIPS FOR BUSINESS OWNERS
Whatever you are using your web copy for, the difference of a few words can often make the difference of hundreds of percent in response...
TIPS FROM A COPYWRITER: KEYWORDS
In terms of content, keywords are the essential ingredient in any web copy, from websites to blogs. Keywords help prove to search engines...
THE MAN WHO MISTOOK HIS BRAND FOR A HAT
There exists a rather fascinating little book, written by the neurologist Oliver Sacks, called The Man Who Mistook His Wife For a Hat....
SOCIAL GHOST WRITERS – FRAUDULENT ACTIVITY, OR VALUABLE SERVICE?
Take it from us – ghost writers are often the true authors of many companies’ blogs and social media pages, and not the business owners...
ADVICE FROM A DIRECT RESPONSE COPYWRITER: CALLS TO ACTION
Too many businesses fail to include a call to action when writing copy that’s intended to sell, either because they are unaware how...