VALUE PROPOSITIONS THAT CAPTURE THE HEART AND MINDS OF YOUR TARGET AUDIENCEMany companies simply don’t have a clear idea of what their value proposition really is, let alone how to create one that captivates...
HOW TO GET YOUR DIRECT MAILER READCompanies can spend thousands, if not millions, on direct mailers. Despite scepticism the return on investment can still make direct...
THE LATEST TECHNOLOGY IN DIGITAL PRESENTATIONFor many of us, digital presentation used to begin and end with Microsoft PowerPoint. It was utterly ubiquitous – it seemed like every...
WHO IS CONSIDERED AS THE BEST SPEAKER IN THE WORLD AND WHY?Glossophobia. No, it’s not the fear of glossy surfaces – it’s a more common fear: public speaking. Addressing a room of people, hoping...
USING PRESENTATION GRAPHICS PROPERLYPowerpoint. Once a blessing for public speakers, business executives and high school teachers alike, it has since been so overused that...
WHY YOU SHOULD NEVER PRESENT FOR MORE THAN 20 MINUTESWhen talking about anything that you’re passionate about, it’s natural to want to go on at length, particularly when talking about your...