September 26, 2017

One of the most fundamental changes Web 2.0 technologies have bought to business is the opening of a greater number of contact channels. Many companies wish to embrace all these new and exciting opportunities for customer contact, but realise that they must also keep open traditional communications channels such as telephone and mail.

But how can we open more communications, keep our old ones, and n...

September 26, 2017

We’ve spoken quite a lot in our blogs about the emergence of new technologies, such as social media and mobile internet, and how fantastic they are at moving brands from communication to conversation and thereby driving-up consumer interaction. However, even before the rise of Web 2.0 there was email and websites – the fundamental components of the internet – which allowed for cheaper and quicker d...

September 26, 2017

From May 26th 2012 every website must ask all new visitors for permission to store ‘non-essential’ cookies on the users device. Cookies are used to store user information about past actions on a site. It creates a history of your time spent on the site and creates a trail (like cookie crumbs) that the website can follow.

In the normal run of things cookies are not a problem, the trail allows a seaml...

September 26, 2017

Since the very first search engine sites went live, marketers have attempted to search engine optimise (SEO) their pages so as to appear at the top of the results list. The logic is simple: the most relevant pages are expected to be at the top, so people often won’t get past page one.

Search algorithms became more and more complex making the marketer’s job similarly more complex. But then came along...

September 26, 2017

In creating any business, founders will think not just of location, but the appearance in every detail. In fact, the wise businessman will pre-determine every component of the establishment, ensuring that their target market is always being catered for.

When a service is made easily accessible to potential clients, its success will be determined by both the function and the aesthetics.

This is why, s...

September 26, 2017

When we have news to share with our clients, there is no better way to keep them updated and develop your customer relationship than a personal email newsletter. Everything can be neatly packed into an attractive email and sent to your entire customer database. There is a far better chance of your clients taking a look at an email than searching through hundreds of other feeds on social networks or...

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TECHNOLOGY