August 23, 2017

Is social media creating a dystopian virtual-reality, as foretold by so many sci-fi films?

A lot of people think so. They are afraid that this virtual world will somehow render the real world obsolete, leaving us to live through our online avatars.

But do we not already live in a virtual world?

It may not seem quite as sci-fi, but language acts as a virtual reality through which most of us see and und...

August 23, 2017

You would be hard pushed to find anyone who thinks that the landscape of marketing hasn’t changed over the last 5-10 years. Digital is now the central aspect of any marketing strategy and social marketing plays a huge part of this. The majority of sales journeys now start with a web search, whether through a search engine or a social network site, and reviews play a central part in the customer’s d...

August 23, 2017

As businesses across the globe gradually learn the true importance of social media tools, it has become crucial for any company to maintain a notable presence in the online world. With Facebook and Twitter, businesses can consistently coax more clientèle; assess the business needs of consumers; humanise a company image by forging an online community and form valuable partnerships with other busines...

August 23, 2017

Social media trends are forever changing, so it may be news to you that the latest craze rising in popularity for many businesses is gift-giving via social media.

Only a few years ago, if, for example, a cake shop was struggling to reel in customers, the owner might launch some promotional offers. One of the most effective ways to spread news of such bargains would be handing out leaflets or even vo...

August 23, 2017

The vigilant businessman will always strive to know how marketers are using social media, and how consumers are responding – so reliable statistics can prove somewhat of a blessing.

That is why in this week’s blog, we will show what marketing tools more than half of brands are currently neglecting or missing-out on.

Instagram – now used by top brands

The social network and photo-sharing...

August 23, 2017

When it comes to improving your online brand presence, the best way to move forward is to constantly analyse usage statistics supplied by social networks. Whether you have shelled out either money or time for social media ventures, it is important to be aware of your Return on Investment (ROI).

The surprising fact is, that most companies have inaccurate ideas or indeed no clue about their ROIs.

Here...

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TECHNOLOGY