Companies can spend thousands, if not millions, on direct mailers. Despite scepticism the return on investment can still make direct mailers one of the most successful forms of marketing…providing it actually gets read. But how can you ensure that your direct mailer will be read by your target audience?
This is the most important factor to getting you mailer opened. Your subject line sho...
For many of us, digital presentation used to begin and end with Microsoft PowerPoint. It was utterly ubiquitous – it seemed like every board meeting, conference or university presentation saw that familiar combination of slide templates.
The problem is that delivering a presentation will often require you to WOW your audience - something that the familiarity of PowerPoint will always struggle with.
Glossophobia. No, it’s not the fear of glossy surfaces – it’s a more common fear: public speaking.
Addressing a room of people, hoping to impress them, educate them, or merely hold their attention can be a daunting process. Yes, it takes practice, but observing talks from some of the best speakers in the world shows you what makes a truly engaging presentation (hint: it isn’t Powerpoint)
Powerpoint. Once a blessing for public speakers, business executives and high school teachers alike, it has since been so overused that 21% of people “would rather do their taxes than face PowerPoint,” according to a SlideRocket survey.
One of the biggest killers of any presentation is an overload of graphics and text. Think of a presentation you have seen that was full of terrible image...