September 27, 2017

Many companies simply don’t have a clear idea of what their value proposition really is, let alone how to create one that captivates their target audience.

A value proposition is, according to Wikipedia, “the promise of value to be delivered and the belief from the customer that value will be experienced”. 

It’s not just a feature of your brand campaign, such as a tag line – a value proposition...

September 26, 2017

Companies can spend thousands, if not millions, on direct mailers. Despite scepticism the return on investment can still make direct mailers one of the most successful forms of marketing…providing it actually gets read. But how can you ensure that your direct mailer will be read by your target audience?

Subject Line

This is the most important factor to getting you mailer opened. Your subject line sho...

September 26, 2017

For many of us, digital presentation used to begin and end with Microsoft PowerPoint. It was utterly ubiquitous – it seemed like every board meeting, conference or university presentation saw that familiar combination of slide templates.

The problem is that delivering a presentation will often require you to WOW your audience - something that the familiarity of PowerPoint will always struggle with.

H...

September 26, 2017

Glossophobia.  No, it’s not the fear of glossy surfaces – it’s a more common fear: public speaking.

Addressing a room of people, hoping to impress them, educate them, or merely hold their attention can be a daunting process.  Yes, it takes practice, but observing talks from some of the best speakers in the world shows you what makes a truly engaging presentation (hint: it isn’t Powerpoint)

So, who is...

September 26, 2017

Powerpoint.  Once a blessing for public speakers, business executives and high school teachers alike, it has since been so overused that 21% of people “would rather do their taxes than face PowerPoint,” according to a SlideRocket survey.

One of the biggest killers of any presentation is an overload of graphics and text.  Think of a presentation you have seen that was full of terrible image...

September 26, 2017

When talking about anything that you’re passionate about, it’s natural to want to go on at length, particularly when talking about your business and the developments within your industry. 

However, I’m sure you’ll know yourself that being bombarded with information for an hour is too much – you simply can’t take it all in.

A successful talk is as much about memory retention as it is about depth of in...

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MARKETING

TECHNOLOGY