September 26, 2017

There exists a rather fascinating little book, written by the neurologist Oliver Sacks, called The Man Who Mistook His Wife For a Hat. The book beautifully describes the, often tragic, case studies of some of Dr. Sacks' strangest cases. One such case – from which the title was taken – describes the case of a man, Dr. P, with what is called visual agnosia. He could only use a small piece of visual i...

September 26, 2017

Companies can spend thousands, if not millions, on direct mailers. Despite scepticism the return on investment can still make direct mailers one of the most successful forms of marketing…providing it actually gets read. But how can you ensure that your direct mailer will be read by your target audience?

Subject Line

This is the most important factor to getting you mailer opened. Your subject line sho...

September 26, 2017

Take it from us – ghost writers are often the true authors of many companies’ blogs and social media pages, and not the business owners themselves. But is it fair that so much content is masquerading as a personal message from the company, or should ghost writing be looked upon as something akin to fraud?

When it comes to celebrities hiring PR agencies to manage their social media avatars, are they...

September 26, 2017

Too many businesses fail to include a call to action when writing copy that’s intended to sell, either because they are unaware how important they are, or simply because they are afraid to ask for business.

Calls to action are simply phrases that ask the reader to complete some sort of action, be it calling or emailing you, downloading a pdf, or even just visiting your website – whichever is the mos...

September 26, 2017

Is social media creating a dystopian virtual-reality, as foretold by so many sci-fi films?

A lot of people think so. They are afraid that this virtual world will somehow render the real world obsolete, leaving us to live through our online avatars.

But do we not already live in a virtual world?

It may not seem quite as sci-fi, but language acts as a virtual reality through which most of us see and und...

September 26, 2017

For many of us, digital presentation used to begin and end with Microsoft PowerPoint. It was utterly ubiquitous – it seemed like every board meeting, conference or university presentation saw that familiar combination of slide templates.

The problem is that delivering a presentation will often require you to WOW your audience - something that the familiarity of PowerPoint will always struggle with.


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