WINNING BIDS IN A NEW LANDSCAPE - PART 1If you win business via competitive bids, you’ll know that the bidding landscape and process is changing. I could reel off a bunch of...
DO YOU KNOW YOUR ROI?Business to Business (B2B) marketers have dedicated more and more of their marketing time and budget to social media marketing over the...
VALUE PROPOSITIONS THAT CAPTURE THE HEART AND MINDS OF YOUR TARGET AUDIENCEMany companies simply don’t have a clear idea of what their value proposition really is, let alone how to create one that captivates...
HOW TO HOOK A READERThe most important part of any sales copy is undoubtedly the start. It is where you hook your reader in, plant some keywords for SEO, and...