THE MAN WHO MISTOOK HIS BRAND FOR A HATThere exists a rather fascinating little book, written by the neurologist Oliver Sacks, called The Man Who Mistook His Wife For a Hat....
HOW TO GET YOUR DIRECT MAILER READCompanies can spend thousands, if not millions, on direct mailers. Despite scepticism the return on investment can still make direct...
SOCIAL GHOST WRITERS – FRAUDULENT ACTIVITY, OR VALUABLE SERVICE?Take it from us – ghost writers are often the true authors of many companies’ blogs and social media pages, and not the business owners...
ADVICE FROM A DIRECT RESPONSE COPYWRITER: CALLS TO ACTIONToo many businesses fail to include a call to action when writing copy that’s intended to sell, either because they are unaware how...