September 26, 2017

Glossophobia.  No, it’s not the fear of glossy surfaces – it’s a more common fear: public speaking.

Addressing a room of people, hoping to impress them, educate them, or merely hold their attention can be a daunting process.  Yes, it takes practice, but observing talks from some of the best speakers in the world shows you what makes a truly engaging presentation (hint: it isn’t Powerpoint)

So, who is...

September 26, 2017

Powerpoint.  Once a blessing for public speakers, business executives and high school teachers alike, it has since been so overused that 21% of people “would rather do their taxes than face PowerPoint,” according to a SlideRocket survey.

One of the biggest killers of any presentation is an overload of graphics and text.  Think of a presentation you have seen that was full of terrible image...

September 26, 2017

When talking about anything that you’re passionate about, it’s natural to want to go on at length, particularly when talking about your business and the developments within your industry. 

However, I’m sure you’ll know yourself that being bombarded with information for an hour is too much – you simply can’t take it all in.

A successful talk is as much about memory retention as it is about depth of in...

September 26, 2017

Producing video content is a creative application of your marketing budget, but is worth the time, money, and effort justified by a good return on investment?

We’ve found that, if made professionally and promoted well, videos can truly make a campaign and become long-lasting assets to any company.

You may have noticed that visual content is effective in communicating marketing messages to the on...

September 26, 2017

There are two important factors to remember in today’s advertising industry:

1) social media networks are crucial and will continue to introduce evermore ad tools

2) video is the most engrossing form of content for viewers.

With these points in mind, it’s very telling that come July Facebook will be unleashing video ads to appear in the news feeds of users according to Adweek.

As you would expect, the...

September 26, 2017

Digital and Social Media are such cheap, convenient and effective marketing tools it makes you wonder whether there’s still a place for face to face, and, does it really matter?

No one is saying that the web, along with all its social media tools, hasn’t been a blessing to companies and marketers.  Digitally-aware brands have increased sales through building online communities, earned thought leader...

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