For both business to consumer (B2C) and business to business (B2B) marketers, LinkedIn has been a global asset for improving brand presence by forming indispensable connections to develop an online following.
Commonly known as the business social network, LinkedIn continues to improve its navigability by using a new and advanced algorithm.
The networking website has developed a memory of all previous searches and is set to bring far more specific results to users of all kinds.
The latest update has taken a turn towards Facebook’s recent search tool, making the business social network much easier to search for specific people, job opportunities and other companies.
Like Facebook, there is now an auto-complete suggestion and a heavily refined advanced search.
LinkedIn is now an ever-growing archive of content that is far easier to locate.
Despite this,the site remains social, and finding those business connections has also become more of a walk in the park.
Writing on his blog, LinkedIn product manager Johnathan Podemsky said:
“LinkedIn’s search efforts are founded on the ability to take into account who you are, who you know, and what your network is doing to help you find what you’re looking for. And we’ll continue iterating on this with better ways to surface new kinds of content across LinkedIn as well as more personalised results.
“The new smarter search is starting to roll out to members today and will be available to all global members in the coming weeks.”
These are exciting times for both B2C and B2B marketers who are looking to extend their reach in the online advertising world.
Here at Thread, we are particularly thrilled as we always make sure to understand the very elements that make up any brand, so we can help form a plan of action to deliver your new products to customers with ease.
We also pride ourselves in our prime engagement with the diverse sets of customers from a plethora of different brands. LinkedIn’s update now allows us to cater content and directly connect with specific customers who will benefit from your business.
Are you as excited about the new LinkedIn as us?
Let us know you thoughts on Facebook, Twitter, and LinkedIn.
Or, take a look at our work and contact us to find out more.