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Every wise businessperson knows that their company website should be aesthetically pleasing, easy to navigate and informative. User-friendliness is a crucial aspect for every customer, so we must consider that may be using any different platform to access your company website.

This means that the online presence of your brand should be able to integrate with all platforms, and with the rise of the smartphone, it is essential to make your company pages easy to use for the millions of consumers in this ever-expanding market.

Google’s latest study on mobile users revealed that “while nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices.”

These findings also brought to light several other eye-opening stats that illustrate just how passionately smartphone users feel about mobile browsing.

Here are a few facts to remember:

• 74% of mobile users people say they’re more likely to return to that site in the future while a further 67% say they would also be more likely to buy a site’s product or service.

• 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business with another 36% feeling that they would have wasted their time.

• 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site while 50% said that even if they like a business, they will use them less often if the website isn’t mobile-friendly.

Ensuring that your company site is mobile friendly can turn many visitors in to customers, while the opposite can send them right into the arms of competitors – so it is important to have it ready for your target market at all times.

More than this, smartphone users demonstrated that a website directly affects the credibility and image of a business in their eyes; it is hugely important then to make sure you have this demographic in mind when developing the online world of your brand.

If you have any questions about making your online marketing campaigns accessible to users of all devices or would like any other advice around improving your brand presence, why not contact us today to find out what Thread can offer your business.

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