September 26, 2017

Glossophobia.  No, it’s not the fear of glossy surfaces – it’s a more common fear: public speaking.

Addressing a room of people, hoping to impress them, educate them, or merely hold their attention can be a daunting process.  Yes, it takes practice, but observing talks from some of the best speakers in the world shows you what makes a truly engaging presentation (hint: it isn’t Powerpoint)

So, who is...

September 26, 2017

When attending an event, you need to justify your time, money and efforts by maximising your Return on Investment (ROI). 

Using social media before, during and after the event maximises every possible gain, from winning new customers, growing your online community, and furthering your position as a thought-leader.

Here’s how you can take advantage of social media during every stage of an event:

Pre-ev...

September 26, 2017

One of the most fundamental changes Web 2.0 technologies have bought to business is the opening of a greater number of contact channels. Many companies wish to embrace all these new and exciting opportunities for customer contact, but realise that they must also keep open traditional communications channels such as telephone and mail.

But how can we open more communications, keep our old ones, and n...

September 26, 2017

We’ve spoken quite a lot in our blogs about the emergence of new technologies, such as social media and mobile internet, and how fantastic they are at moving brands from communication to conversation and thereby driving-up consumer interaction. However, even before the rise of Web 2.0 there was email and websites – the fundamental components of the internet – which allowed for cheaper and quicker d...

September 26, 2017

From May 26th 2012 every website must ask all new visitors for permission to store ‘non-essential’ cookies on the users device. Cookies are used to store user information about past actions on a site. It creates a history of your time spent on the site and creates a trail (like cookie crumbs) that the website can follow.

In the normal run of things cookies are not a problem, the trail allows a seaml...

September 26, 2017

Since the very first search engine sites went live, marketers have attempted to search engine optimise (SEO) their pages so as to appear at the top of the results list. The logic is simple: the most relevant pages are expected to be at the top, so people often won’t get past page one.

Search algorithms became more and more complex making the marketer’s job similarly more complex. But then came along...

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